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How To Rank In Bing

 Over the past few years I've focused my blog posts regarding search engine optimization almost entirely on Google. The reason for that is obvious: Google commands by far the largest share of the search traffic market.


That's starting to change some, though. Bing is at the point now where it's worth focusing some of your SEO efforts on, particularly if your market is for searchers in the United States.


According to the latest numbers from Experian Hitwise, Microsoft's Bing now generates 30% of all U.S.A. searches. It's split about half and half from Yahoo (which is now Bing-powered) and the Bing.com web site.


Prior to the Bing takeover of Yahoo's search traffic, for me personally it really wasn't worth my time to do a lot of extra work to rank in Yahoo and Bing. The methods for ranking in each engine were different, and sometimes interfered with each other. So if I ranked well in those engines based on the SEO I was doing for Google, great, but if not, no big loss.


But 30%? That's worth putting some time into. So I've been doing some extra work to get some of my sites to rank in Bing now, too, and with great success. I figured I would share how to do it with you here.


So how does one get their web site ranked in Bing? Fortunately, there's a lot of overlap between what you need to do to rank in Google and what you need to do to rank in Bing. So most of your Google-oriented SEO efforts will pay off in Bing.


A couple of things are different, though, and worth noting.


1. Bing prefers editorial links.


Google loves all kinds of links: links from directories, links from articles, links from blogs. Links in blogroll's, links from resource pages. You name it, Google values it.


Bing? Not so much. Although Bing follows all kinds of links to discover new content, and does place some value on all types of links, the links that Bing values the most -- by far -- are editorial links.


By "editorial link" I mean a link that appears within a block of content. This includes, primarily, links within the content-portion of web pages and the text of articles and blog posts. Bing doesn't put much value on links from directories or resource pages the way Google does.


So to rank in Bing you need to put more focus into gathering these kinds of editorial links. Fortunately, all of these additional links you gain in an effort to rank in Bing will also help your rankings in Google.


2. Exact-match domain names count more in Bing.


I've posted in the past about the value of exact-match domain names in Google. They help quite a bit. By "exact match", I mean that if you want to rank for "dieters blog" it will help your rankings out a good deal to have the domain name "dietersblog.com" (or .net or .org--not so much for the other domain suffixes).


While Google does value exact match domains, Bing appears to put even more weight on this. So if you're creating a new site and have the opportunity to pickup a domain name matching the exact set of primary keywords you want to rank for, do it.


3. More content on the page and on the site.


The last thing Bing appears to need more of than Google is content. Whereas you can rank a basically empty page in Google if you have enough links, Bing favors content-rich sites and doesn't like to rank "thin" sites or pages as much -- even if they're well linked.


So to win Bing's favor, make sure your pages are content rich and that your site contains a lot of related content. For instance, if you're page that ranks great in Google is just a one page sales letter, add a dozen related, unique articles and link to them from the footer of the home page so Bing can find them.


In Summary


Of the three things I've mentioned in this blog post, getting editorial links to your site has been responsible by far for my ranking improvements in Bing. The other two are a big plus, but, as with Google, it's all about the links -- it's just that with Bing you have to get certain kinds of links.


So be sure to get those editorial links from articles and blog posts, get an exact match domain name if you're starting a new site, and have plenty of subject-related content on the site.


Here's to your success!


Please post your thoughts and questions in a comment below. 

4 Ways To Get Free Web Traffic For Your Home Based Internet Businesses

When you have set up your website and have a sales process of some kind working, you need to find ways of getting traffic to it. You can pay for traffic with a number of strategies but my favourite kind or traffic is free. Free web traffic is in many ways the best sort of traffic because it means you have set up your content in the correct way.

Each of your web pages is written with good on page SEO in mind. The pages will be set up with a logical structure that looks good to both your human visitors and to the search engines. So assuming you have got all this set up correctly lets look at how to get free web traffic to your home based internet business website.

Written articles for your website
This is the method I first used to get free traffic to my websites. I still use it today as I find it brings a constant stream of traffic to my website. These articles will work for you in 2 main ways. The main thing to do is put good well researched articles on your website pages. If you build up a portfolio of good articles the search engines will recognise this and increase your search engine rankings accordingly. You link you articles to each other so that none of them are independent. All your pages should be a part of the linking network on your website.


Written articles for syndication
The second way to use articles is to place on articles directories, press releases and other peoples websites. These syndicated articles will bring you traffic for two reasons. Firstly you will get the readers of these articles visiting your website to find out more. Secondly you will have a large number backlinks to your webpages. The more your articles are published the more visitors and backlinks you will get. The beauty of using written articles is that they will bring you free web traffic for years to come. They keep on working.

You tube videos for traffic
This method has become more popular in the last five years but still only a few website owners really use it. There seems to be an unwillingness to be bothered with making and posting videos. This is good for anyone who does take the trouble to do the work. You can use any form of video from live to camera videos to powerpoint presentations. The trick is to name the video with a keyword phrase that no one else has used for a video. These are very easy to find and you will rank highly for the search term. When you post your video you can put your website url in the description box which gives you a direct link.

Twitter Followers        Twitteradder.com
Many people now use twitter and so should you. Make it easy for people to subscribe to your twitter account on your website using any of the widgets that twitter provide. I already have over 10,000 followers. When ever I post on twitter I get a burst of traffic to my website. To get followers you should make your profile interesting. My profile says that I have written 2 books which seems to make people follow me. Make yourself sound as interesting as possible and people will follow you.