Let me share with you the RIGHT way of doing affiliate marketing in 5 steps.
Step 1: Find An Offer
If you’re looking to promote digital products, you can go to major affiliate networks like Clickbank.com or Paydotcom.com. If you’re looking to sell physical products, you can go to Amazon.com. Another major affiliate network is Commission Junction where you can promote both digital and physical products.
A few things to lookout for when choosing a product or service to promote:
A. Commission
You want to promote something that will give you something WORTHWHILE in return. I’d rather promote a $27 product than a $10 product.
Get my point?
Everything else being equal, the lower the price, the easier it is to sell a product. However, if you’re talking about a $10 and $27 product, there really isn’t much difference when it comes to the effort needed to make an affiliate sale.
Apart from the price, you also need to take a look at the commission percentage you get.
Example:
100% commission for a $10 product = $10 commission
30% commission for a $27 product = $8.10
In this case, it’s better to promote the $10 product because you get a higher commission AND the sales conversion is going to higher as well (because of the lower price-point).
B. Trust
Who is the person or company selling the product you’re trying to promote? Are they trustworthy?
You are putting your reputation on the line here. Make sure you only promote a product whose creator is someone with a good track record.
Have they paid out affiliate commissions to affiliates on time? Are there any complaints about them not paying affiliates?
Do a Google search on them.
Step 2: Create A Related UNIQUE And EXCLUSIVE Bonus
An audio interview with the product owner would serve as a GOOD bonus.
Why an interview bonus? Because it’s FAST to create and it has a high perceived value since you’re interviewing an expert.
If you simply sell the product as is, just like other affiliates without adding your own personal touch and exclusive bonus, you don’t stand out and people won’t buy from you.
Step 3: Create A Squeeze Page
Most of them send traffic directly to the sales page of the product.
This is a HUGE mistake.
Most people (99%) are not going to buy the product right then and there at the first encounter. This means they (the majority of affiliates) are not going to make any sale.
You should instead send traffic to your squeeze page so that you can capture the visitors’ email address. After they enter their email, you then IMMEDIATELY send them to the product sales page.
This way you can follow up with them via autoresponder to make the offer again and also to build relationships with them. It is said that it takes at least 7 repeat exposures before a person buys.
Step 4: Drive Traffic
More training on how to drive traffic via search engines can be found here.
Step 5: Follow Up
People like to listen to stories. So you ENTERTAIN them by telling them your personal story. You EDUCATE them by giving them free related content.
Combine these 2 and you have a POTENT follow up a system.
Luckily for you, you can follow up with them since you already have their email address.
Step by step affiliate marketing can be done by following the 5 steps outlined above.
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